Monthly Archives: April 2011

Mauro Lupi

Mauro Lupi is one of the leading experts in online communication in Italy, with over 30 years of experience in ICT. Since 2010, Partner and Head of Digital Area at Ammiro Partners, after driving for twelve years, the web agency Ad Maiora. He runs a popular weblog (www.maurolupi.com) and he teaches web marketing in several universities and business schools. Mauro has been a board member of IAB Italy and SEMPO.org and one of the founder of BAY Italy. In 2001 he wrote the book “Motori di ricerca e visibilità sul web” published by IDG. He is co-author of “Social Media Marketing” published by Hoepli in 2011.

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The Open Conference format

In addition to the keynotes and the three premium vertical sessions (dedicated to Employee Empowerment, Customer Engagement and Open Innovation), this year the Social Business Forum will also host an Open Conference (from 11.30 a.m. to 5 p.m.). An Open Conference is something in between a traditional conference and a barcamp, featuring a mix of already scheduled and bottom-up speeches given by experts, practitioners and consultants regarding a specific theme. Why doing an Open Conference? Pretty easy to tell: we want to spread the word and stimulate a deeper discussion connected to themes The Social Business Forum covers (collaboration, informal exchanges, intranets 2.0, crowdsourcing, people engagement, open leadership, social CRM and many more) among every organization in Italy and abroad. We want to do this in an open setting, without any money involved and still bringing relevant local and international names on the stage. Act now! If you have Social Business projects, experiences, frameworks, ideas to share… just connect with … Continue reading

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Stefania Todisco

Since 2008 I’ve been focused on Enterprise 2.0 technologies and methodologies for UniCredit. Once the platform was created, it was released to  a population of more of less 13000 people. From then onwards my main challenges are about community growth and development , user adoption in every day working life, simplified user experience. All this tasks and of course interests are the dressing for the ultimate target: the spread or social awareness in UniCredit.

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Claire Kavanagh

Claire is the Customer Retention manager at giffgaff, UK’s only completely online mobile company which is “run by” its members. Responsible for customer communications, MGM and member retention. Currently focused onintegrating giffgaff’s customer service model across multiple social media channels – fostering self service and members helping other members.

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Is your business really social? Benchmark yourself at Social Business Forum!

Thousand of analysts, vendors and experts are talking on Social Business. Some describe it as the latest buzzword, but it is possible to identify behind this term a paradigm shift toward a more human-like company: porous, transparent, agile, responsive and focused on individual’s needs. Social Business means convergence between external and internal operations. The need to involve the same way the entire business ecosystem (customers, but also employees, partners, suppliers) is the future of business. Last year, together with Open Knowledge, we announced our intention to evolve further the International Forum on Enterprise 2.0 pushing the accelerator even more on customer engagement, Social CRM and open innovation. Starting from the experience gained in previous years, the new edition of the Social Business Forum is now online, even if still to be completed. Why you should register (and my advice is to do it quickly because we already have a few hundred of subscribers): The international breadth: This is the broader … Continue reading

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The blog is open!

Hello world, welcome to the Social Business Forum blog. Here you’ll find fresh contents and insights about conference speakers, main topics, logistics and much more. We’d like to hear from you, so use this place for sharing feedbacks, suggestions or questions related to the Forum. Remember, this blog is not the only way to stay up to date: you can follow us on Twitter and Facebook. Ready to socialize your business? (Photo credit: John Martinez Pavliga)

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Giovanni Soro

Giovanni M. Soro is the Director of sociosanitary services at the Local Health Authority of Piacenza. The majority of his professional experience relates to change management and organizational, strategic innovation. He’ve worked ten years for different consulting companies managing project for large organizations, helping them define and execute sustainable programs of business optimization, operational effectiveness and employee productivity with ICT solutions.

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Cordelia Krooß

Cordelia Krooß is Senior Enterprise Community Manager at BASF. Since 2008, she has been driving the development of the Online Business Network connect.BASF. Her focus is on community management, global coordination, developing best practices and consulting on how to create business value. connect.BASF has won the German Online Communications Award 2011 for Internal Online Communication. Cordelia Krooß joined BASF’s Corporate Communications in 1994. Her various assignments in Ludwigshafen and Hong Kong included employee communications, social media, online communications, media relations, crisis communications, issues management and B2B communications. Her special approach to living networks originates from her studies in Biology at the University of Erlangen-Nuernberg, Germany.

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Luis Suarez

Luis Suarez has been working at IBM for 14 years. In that time he’s specialised in the fields of Knowledge Management, Collaboration, Community Building and the last 9 years in Social Computing (Enterprise 2.0) and Social Software. He’s currently working in the BlueIQ program (Within the IBM Software group), as a KMer, CommunityBuilder & Social Computing evangelist helping accelerate the adoption rate of social software within IBM and over the last few years he has developed a passion for this next wave of collaboration and knowledge sharing tools, known as social software. Finally, over three years ago he started an experiment about ditching corporate email in favour of social software to collaborate & share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-email/, through this NY Times article he published recently: http://www.nytimes.com/2008/06/29/jobs/29pre.html or, lately, this Mashable article: http://mashable.com/2010/09/03/world-without-email/

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Giorgio De Michelis

Giorgio De Michelis is Professor of Theoretical Computer Science and Systems Information at University of Milano Bicocca, where he directed the Department of Informatics, Systems and Communication from 2002 to 2007. It carries a wide research on models of distributed systems, models and tools for workgroup computing, community systems, knowledge management, business intelligence and interaction design. He also carries out research and consultancy on innovation, excellent Italian companies ICT management, change in Public Administration, e-government. Past Vice-President of the Foundation IRSO, he is now CEO at Itsme srl, which aim is to develop a new PC, ITSME, based on a new metaphor, “Stories and venues”.

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Erminio Seveso

He started his professional activities in 1969 at SIT Siemens (now Italtel) focused on simulation models for telephone exchange.
 From 1971 to 1976 Erminio worked in Sperry Univac (now Unisys) as project leader for manufacturer companies and public administrations. From 1976 he was engaged in management of BTicino (now Legrand Group) where he was COO and CIO. From 2003 Erminio is the Presidente of the Italian Association “Aused, Associazione Utilizzatori Sistemi e tecnologie dell’Informazione”. From october 2008 is President and Partner of OpenKnowledge.

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Ming Kwan

Ming Kwan is a Global Digital Marketing Manager at Nokia and holds an Honours Business Administration degree from the Richard Ivey School of Business. Ming currently works in a diverse team of experts driving Nokia’s social media strategy. Ming previously worked in the Office of the CIO developing Nokia’s social collaboration strategy. Prior to joining Nokia, Ming worked at nGenera Insight, a technology strategy think tank specializing in Enterprise 2.0 and Social Marketing.

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Nicola Silvestri

Nicola Silvestri is a Digital Communications Strategist. Partner and Communication team leader at OpenKnowledge, his main focus is generating strategy projects for customer engagement, communications and marketing initiatives in Social Media. Over 20 years experience in media and advertising. Since 1996 leading roles in online advertising. Before joining OpenKnowledge, he spent 8 years focused on leading creative and strategic teams specialized in digital advertising (MD at Profero Milan, Head of Interaction at Mindshare Milan).

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Fiorello Cortiana

Fiorello Cortiana is ITC and Innovation Manager at Provincia di Milano. Member of the Internet Governance Forum, former Senator and councillor at Parchi e Territorio Regione Lombardia, he is an expert of Information Technology in Public Administration, free software and open standards, technological innovation and electronic democracy in Italy.

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Flavio Fabiani

Flavio Fabiani is Innovation Consultant at Toshiba Europe GmbH and member of the Innovation Core Team. He is advisor & coach to business units on innovation methods, processes, tools, and approaches; he engages with business partners on potentially high-impact business initiatives, and consults on the approach to innovation engagements, incorporating innovation best practices.

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Roberto Masiero

Roberto Masiero is Founder and CEO of The Innovation Group, specialized in business innovation and knowledge-driven business processes through the use of new technologies, and President at THINK! The Innovation Knowledge Foundation. He has been President of IDC EMEA and IDC International, a company leader in market research, information technology and telecommunications. Currently he is closely following the issues related to innovation, public administration and digital citizenship.

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George Ponton

George Ponton is responsible for developing and managing Scottish Water’s Research and Innovation Programme and generally trying to encourage the business to be more innovative. His role is about enabling the business to lead and engage in research activity as well as developing a culture where innovation becomes part of Scottish Water’s DNA. He is a Chartered Chemical Engineer by training and has been in the water industry in Scotland since 1992. He worked with Strathclyde Water as a process engineer and managed capital projects with East of Scotland and West of Scotland Water prior to the formation of Scottish Water in 2002, where he has worked as Water Regulation Manager for 7 years.

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Arrigo Andreoni

From 1981 to 1983 he is in Tecnimont as IT managers, then Director of Information Technology Himont Europe, a joint venture between Montedison and Hercules. In 1993 he joined Pirelli as Coordinator of Information Technology. The following year he became Director of Information Technology Worldwide. Since 1994, he was General Manager of Pirelli Informatica, where he became CEO in 2001. From 2002 he was Telecom President and CEO of IT Telecom S.p.A. Today he is CIO in Pirelli S.p.A.

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