Monthly Archives: May 2011

Diego Andreis

Diego Andreis is Managing Director of Fluid-o-Tech, the Italian group that develops, manufactures and markets pumps in the world since 1976. A passionate experimenter of innovation models, he is working on several projects with the aim of accelerating the growth of the group. Networks, technologies and advanced models of interaction are the key drivers on which is working to accelerate the innovation process, to increase quality and reduce risk. Diego has a degree in management engineering, Politecnico di Milano.

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Paolo Zanenga

Paolo is graduated in Mechanical Engineering. He participated to several international research programs, among them the CMS – Cost Management System of CAM-I (1988-1993). His main experience is relevant to relationships between technology and society, including enterprise modeling, and epistemology in economic organization. Presently he teaches “Complexity and Innovation Networks” at the PhD School of Turin Politecnico; he is also guest lecturer in Domus Academy, Politecnico di Milano, Copenhagen Business School, Parsons The New School of New York , Hult International Business School of Londonn. Paolo is founding partner (1982) of TWG Consulting – Excellence Center for Innovation Management, and President of PDMA Southern Europe, an Affiliate of PDMA-Product Development and Management Association. He has lead projects in many companies, in Italy and abroad. In the last years, he is proposing a new model for open innovation, the TWG Lab ©. He wrote two books: “ABM – Un nuovo di modello di governo per l’impresa”, published by F. Angeli, 1994, and “Le Reti … Continue reading

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An interview with Bertrand Duperrin

Original Interview made by Roberto Cobianchi – on mimulus http://www.mimulus.it/2011/05/31/social-business-forum-2011-interview-with-bertrand-duperrin/ A few words to introduce Bertrand. As an Enterprise 2.0 Consultant at Next Modernity, he carries out consultancy missions in the field of management, information, and communication technologies. His career began in a HR and management consultancy where he mainly focused on collaboration issues. He joined blueKiwi Software in 2006, in the first days of the company’s operations. At blueKiwi, Bertrand structured the consulting/services activity in the field of enterprise social networks. He was a pioneer in the French market; one of the first to lead such projects for large businesses. He joined Next Modernity, a french expert consulting leading firm in the field of new management, collaboration and value creation practices in January 2010. Bertrand led the premier enterprise 2.0 project in a major French company, at Dassault Systemes, in the beginning of 2006. From there, he has led strategic projects for customers like BNP Paribas, Groupe La Poste … Continue reading

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Stefan Lindegaard on Open Innovation

Original interview made by Stefano Mizzella – https://2011.socialbusinessforum.com/it/2011/05/28/stefan-lindegaard-on-open-innovation-2/ What’s your personal definition of “Open Innovation”? Sometimes this term is used as synonym of other terms such as Social Innovation, Crowdsourcing or Co-creation: what’s the correct definition? There is no correct definition. Innovation means different things to different people and I always urge companies to develop their own definition that fits their situation. As inspiration, I suggest that you view open innovation as a philosophy or a mindset that you should embrace within your organization. In a more practical definition, open innovation is about bridging internal and external resources and act on those opportunities. The value proposition this gives companies that get it right is simply too good to miss out on. You can read more about this in my blog post titled “What is Open Innovation? Crowdsourcing? User innovation? Co-Creation?” What are the mistakes to avoid and the best practices for a company intending to revolutionize the innovation process? This … Continue reading

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Gianfranco Zaccais

Gianfranco Zaccais co-founded Continuum in 1983. Under his direction, Continuum has been a leader in defining the role of Design Research, Interdisciplinary Design and Concurrent Development as key drivers of human-centered product and business innovation. He holds degrees in Industrial Design from Syracuse University, where he serves on the Board of Advisors to the College of Visual and Performing Arts, and a degree in Architecture from the Boston Architectural College, where he serves as an Overseer. He has received Doctor of Arts degree “Honoris Causa” from North Carolina State University, a Doctor of Fine Art Degree “Honoris Causa” from his alma mater, Syracuse University and was inducted as a Commander of the Order Merit of the Italian Republic (Commendatore, Ordine al Merito della Repubblica Italiana”) by the President of Italy.  

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Luis Suarez on Collaboration and Social Business (second part)

Originally posted on Mimulus – http://www.mimulus.it/2011/05/26/on-collaboration-interview-with-luis-suarez-second-part/ thx to Roberto Cobianchi. Here we are with the second part of the interview with Luis Suarez. In the first part we talked about the collaboration between people working remotely, how culture influences collaboration and cost of Enterprise 2.0. Let’s go. Roberto: Could we have a look at another infographic, “Dare to Share” from SocialCast? There is a quote from Darwin: “In the long history of humankind (…) those who learned to collaborate and improvise most effectively have prevailed”. The focus is on collaboration. If we learn to collaborate, we could have success. Luis: That’s right. This is a great quote, because it does send a very clear message, that we cannot achieve as much working as individuals as working as groups or networks. And for most people that’s common sense. But one of the interesting things is that businesses are starting to realize about that. For a good number of years, companies knew very well … Continue reading

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Sameer Patel on Social Business

Original Interview made by Alberto Beccaris – http://learningtweet.blogspot.com/ Sameer is a partner at the Sovos Group – a management consulting and execution planning firm that helps leading organizations accelerate employee, customer and partner performance via the strategic use of social and collaborative approaches and technology. Sameer has spent over a decade leading teams and managing engagements for large customer helping them define and execute sustainable programs that drive employee process performance, business partner network optimization, sales and marketing operational effectiveness and customer acquisition. Customers that Sameer has had the privilege to work with include well known organizations such as Ingres, Sun Microsystems, KPMG, McKessonHBOC, WR Wrigley Jr. Co., CA, Nike, Oracle, Intel, The Sabre Group, Grupo Televisa (Mx), and Varian. Sameer has been quoted on the topic of strategic application of social and collaborative business in leading publications such as CNBC Business, The New York Times, Forbes, ZDNet, GigaOM, ReadWriteWeb, ComputerWorld and CIO Magazine, amongst others. Sameer blogs at Pretzellogic.org and can … Continue reading

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On collaboration – An Interview with Luis Suarez (first part)

Original interview made by Roberto Cobianchi – http://www.mimulus.it/2011/05/23/on-collaboration-interview-with-luis-suarez-first-part/ In preparation for the next Social Business Forum, which will be held on June 8th in Milan, I reached Luis Suarez to ask him a few questions. Luis replied to my questions for half an hour and more, so firstly I want to thank him for his willingness. Here is the first part of the interview. Roberto: Hi Luis, could you introduce yourself? Luis: Hi Roberto. My name is Luis Suarez. I actually work for IBM, I have been working for IBM for the last 14 years, and I specialize mainly in the area of knowledge management, collaboration, online communities, and the last 8, 9 years around the area of social computing or social networking. My current job is working as a social computing evangelist in the company, and I’m part of a group called BlueIQ. That’s the color blue and then add the IQ. Our mission is to basically help evangelize … Continue reading

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Social CRM’s destiny: From customer service to value co-creation?

Original video and interview made by MyCustomer.com http://www.mycustomer.com/video/social-crms-destiny-customer-service-value-co-creation

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Interview with Keith Swenson on Adaptive Case Management

Original interview made by Andrea Incalza on http://customerking.it/2011/05/20/interview-acm-with-keith-swenson/ Keith Swenson is Vice President of Research and Development at Fujitsu America Inc. and is the Chief Software Architect for the Interstage family of products. He is known for having been a pioneer in collaboration software and web services, and has helped the development of many workflow and BPM standards. He is currently the Chairman of the Technical Committee of the Workflow Management Coalition. In the past, he led development of collaboration software MS2, Netscape, Ashton Tate and Fujitsu. In 2004 he was awarded the Marvin L. Manheim Award for outstanding contributions in the field of workflow.  He’s considered an expert on Adaptive Case Management (main topic of this interview) and has the most important book on this argument to his credit (Mastering the Unpredictable). You can read his insightful posts on his blog at http://social-biz.org/. First of all thank you very much Mr. Swenson for the opportunity to have this interview … Continue reading

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Competitività aziendale con il Social Business: un’intervista a Stefano Vitta

Stefano Vitta collabora come web strategist con Connexia, agenzia di comunicazione multicanale. E’ inoltre uno dei promotori dell’associazione WOMMI (Word Of Mouth Marketing Italia). E’ uno degli speaker del Social Business Forum (OpenConference) in cui tratterà i temi legati al Social CRM in un panel dedicato assieme ad esperti italiani e internazionali Maggiori informazioni su di lui: http://www.aghenorblog.com/chi-sono/ l’intervista originale è di Gabriele Persi pubblicata su: http://atominofvg.wordpress.com/2011/05/20/stefano-vitta-social-business-forum/ Ciao Stefano! Volevo sapere.. anzi, iniziamo da qui: chi è veramente Stefano?  Più passo il tempo in rete, lavorando su progetti sempre diversi, e più ho difficoltà a rispondere a domande del genere. Lo scenario in cui mi trovo a lavorare è talmente flessibile ed in rapida evoluzione che la sensazione di essere inadeguato per svolgere gli incarichi che mi vengono assegnati è costante. Allo stesso tempo lo stimolo maggiore arriva dalla necessità di dover imparare sempre cose nuove e sperimentarle sul campo. Mi piace pensare di essere un innovatore ma in realtà … Continue reading

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Philipp Schaefer

As an Associate Partner, Philipp heads IDEO’s Munich office, where he nurtures creative culture. This seasoned executive is well versed in the strategic and operational necessities of developing and managing thriving businesses. With a foundation in user-centered design, technology, and corporate strategy, Philipp continues to push the boundaries of traditional thinking and undiscovered possibilities. Before joining IDEO in January 2008, Philipp played leadership and entrepreneurial roles at Kochan & Partner, a leading German design agency, and Razorfish, the global digital-design consultancy that he co-founded in 1997. He founded a think tank for Telefónica Móviles & Sonera and worked as an independent consultant for media and technology companies in Europe. His consulting gigs involved nonprofits and many different industries, including automotive, fashion, financial services, tourism, and telecommunications. Philipp is passionate about understanding the “here and now” and about creating “what if” and “how might we” scenarios that prompt real-world change.

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The Open Conference Agenda

With over 45 speakers and more than 700 subscriptions in the first month of promotion, Social Business Forum stands as the leading conference in Europe addressing the issues of Social Business, Innovation and the use of participatory technologies to generate productivity and socio-economic value. This year, in addition to the three main business tracks, a completely free of charge Open Conference (registration is required to participate) will be hosted with the help of Italian and international speakers who will guide participants in understanding how to effectively leverage the principles of Social Business to improve innovation, collaboration, learning and customer service. A long list of discussion panels and speeches will provide rich reflections on the hottest topics of the moment including Social Learning, Gamification, Netnography, Social CRM, Co-creation, HR 2.0, Collaboration. Among the international experts in the Open Conference: Bertrand Duperrin, Mitch Lieberman and Jon Ingham. Register now to secure your free seat and also attend the keynotes of Keith Swenson … Continue reading

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Mario Gastaldi

International consultant, facilitator, business coach, expert in Change Management and O.D., Collaboration, Employee Engagement, Mario Gastaldi developes organizational models through the Social Technologies. He designs and facilitates innovative processes for organizational co-design. In 22 years it has conducted projects in contexts such Italian SMEs, corporate businesses, multinational and multicultural company located in USA and UK. He is part of Organizational Development Institute, and promotes the Appreciative Inquiry Network in Europe. His company, Brain Team Consulting, belong to the European Consortium: “Co-creating a Learning Society”. His blog is “Growing Organizations” (www.mariogastaldi.com).

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Bill Johnston

Bill Johnston is Dell’s Director of Global Community, where he oversees global online community strategy and programs for the company. Prior to Dell, Bill was Chief Community Officer with Forum One Networks where he directed social media events, collaborative research projects, and led the company’s commercial consulting practice. Bill has also held senior positions with Autodesk, and helped launch TechRepublic.com in the late 90’s. Bill founded the Online Community Roundtable group in 1995. Online Community Strategy Blog: http://www.billjohnston.net

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Fabrizio Martire

Fabrizio works on collaborative 2.0 tools and social media marketing strategies. Lecturer about web marketing and social network at “Nuovi Media Nuove Persone”, Accademia Santa Giulia, he shares experiences and case histories on his personal blog (virtualeco.org). He works with a few organizations, including Project Group, Uncle Pear and Università degli studi di Brescia. He organizes “Pane Web & Salame – social media camp” for SMEs since 2010.

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Andrea Giovenali

Andrea Giovenali is president of the market research Nextplora SpA, which he founded in 2000. From 1998 to 2000 he served as Executive Partner of DNM Datanord Multimedia,the largest Internet consulting firm in that period. In the same year he founded the italian chapter of the IAB – Internet Advertising Bureau, and initiated the project Audiweb, the body measurement of Internet consumption in our country. He spent the first 13 years of his career in the advertising market, dealing with media planning and buying in JWThompson and Mediapolis, the center-owned media group Havas Advertising and Young &Rubicam, for which he served as Managing Director and member of the International Board. He is active in issues of the Internet since 1994, when he published the first of his two books devoted to this new media, Multimedia, Ed. Lupetti, and recognized as one of the key observer of the development aspects of new digital interactive media. His personal blog is http://www.giovenali.com

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Stefano Besana

Stefano has a degree in Science of Learning Processes with a thesis on how to use social networks within companies to generate significant learning (awarded byWorking Capital Telecom Italy as one of the most innovative projects); he deals with new technologies and their application in the fields of innovation and learning processes. He worked as a Web Developer and Social Media Consultant, focusing on promotion and monitoring (buzz analysis). He writes regularly for HTML.it and is responsible for Web and New Media section ofJazzAscona. His blog is Social Learning.

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Stefano Mizzella

PhD in Information Society at the University of Milano-Bicocca and co-director of the highly specialized Social Media Lab at the University of Milan IULM. His main activity is the design of strategies for customer engagement. Specific skills: Social Media Marketing Strategies, Social CRM Strategies, Social Media Monitoring, Community Management, Web Ethnography, Interaction Design. Recent publications: New Media and Web 2.0 (Guerini, 2010) and Marketing 2.0 (Harvard Business Review, 2010). His blog is Social Media Scape (www.socialmediascape.org).

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Mirko Pallera

Mirko Pallera is considered one of the leading experts of communication in the network society. In 2004 he founded with Alex Giordano Ninja Marketing, today the first site of Italian innovation marketing that brings together a community of over 15,000 professionals, of which he is currently managing director (www.ninjamarketing.it). In the bestseller “Unconventional Marketing”, published by il Sole 24 Ore, he explains 10 steps “from the old to the new marketing”, defining the concept of Viral DNA. He is strategic & creative director of consulting company Ninja LAB (www.ninjalab.it) that creates strategies and campaigns for major clients including Unilever, Telecom, Artsana, Barilla. He is currently working on an original design of viral branding to be displayed in a new book coming out in January 2012.

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The network is the learning: an interview with George Siemens

Original Interview made by Stefano Besana – http://www.sociallearning.it/la-rete-e-lapprendimento-a-tu-per-tu-con-geor What do you think about this new “Social Learning” trend? Is it similar to what you have defined – some years ago – as Connectivism? Or do you think these are two different themes? How can we reconcile, or overlay, the two areas ? Social learning isn’t a new trend. Guild and apprentice models of learning have long relied on social learning. Going back even further, early philosophers relied almost exclusively on social learning, as the lineage of Socrates, Plato, and Aristotle affirms. What is new today is the scale at which we can be involved in social learning. The web reduces many of the barriers learners faced in the past – such as time and geography. With the development of social networks and communication tools such as Skype, Google Talk, and mobile devices, the scale at which we can be social has increased dramatically. In this regard, the “social learning” trend is really more … Continue reading

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Andrea Colaianni

Andrea Colaianni is Senior Associate 90:10 Group. Social Media Strategist with strong expertise in engagement, he work both on Italian and French market. Specialised in automotive and luxury sectors is also Autor and marketing blogger as “womarketing”, where analyses social web, open innovation and co-creation trends (http://www.womarketing.netsons.org/).

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Andrea Contino

Andrea Contino is a PR and Social Media professional. He began his career in 2006 as a PR Specialist at Microsoft Italy. Since his university years he used to be a reviewer for leading video gaming magazines, a passion that he keeps alive still nowadays writing for Wired.it. From July 2010 he deals with SocialMedia and Community in Moleskine. Video gamer from the very beginning of his life, in his spare time he tries to share his opinions with the world through his blog AC: www.contino.com

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Gianandrea Facchini

I used to work in international advertising and media agencies for 18 years, managing both international and local clients of several markets: FMCG, Automotive, Pharmaceutical. I then founded my company, Buzzdetector. Its goal is to create added value insights from comments and sentiment of the customers, current and prospects. We serve multinational organizations since 2007 working with a proprietary tool.

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Pasquale Borriello

Digital Strategist since 2006 at Art Attack Adv / xister, a cross-media communication agency, Pasquale studied Logic and Philosophy and authored a math book for undergraduate students. In 2009 he moved to Toronto (Canada) to refine his marketing skills. He is an Internet user since 1994 and loves to experiment all new Social Media trends.

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Simone Tornabene

Simone Tornabene, better known as Mushin, is a Web Strategist who loves what he does. He is currently Chief Marketing Manager of Viralbeat (www.viralbeat.com), a company specialized in Social Media Analysis and Seeding. In his future he sees the establishment of a Zen monastery or a school of Taoist martial arts. Information about his your exciting work can be found on his blog (www.webstrategist.it)  

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Roberto Cobianchi

I do consulting on intranet and enterprise 2.0. I deal with the integration of the corporate organization and new technologies, in support of operational improvement of the organization, and therefore the operating result. To put it simply, I help organizations make better use of new technologies to improve the management of internal processes. I write on some blogs, in addition to my personal Intranetlife (htp: / /www.cobianchi.net) dedicated to the intranet world, I write on the blog of Mimulus (http://www.mimulus.it/blog), about web and social media, Casaleggio Associati (http://www.casaleggio.it) mainly about the opportunities the web provides for changing organizations, Osservatorio Foursquare Italia (http:// www.foursquareitalia.org), about geo-location opportunities for brands.

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Jon Ingham

Jon Ingham is Executive Consultant at Social Advantage.  He focus on helping organisations develop social capital (the value of the connections, relationships and conversations taking place in an organisation) through community based leadership development; team focused HR practices; organisation and job design; organisation development; community management; team facilitation; workplace design and the use of social media / web 2.0 tools. Jon also works with clients to help them integrate social media into their HR and organisational management strategies, particularly within recruitment, learning and communication. He is also a regular speaker at social HR; social recruitment; social learning and social business / enterprise 2.0 conferences in the UK, Europe and the US.

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Andrea Incalza

Andrea worked as a CRM consultant and concentrated his job on suggesting strategic and tactical guidelines to change company’s vision towards a real customer-centric approach. He dealt with both analytical and operational CRM to improve customer knowledge and the consequent Marketing / Sales / Caring and Service processes. He specifically worked on projects focused on Customer Insight (customer behavioral prediction, market basket analysis, next best product, etc.), Customer Value Management and Segmentation, Campaign management, Contact center design optimization and workforce management. Since 2009 he’s writing on his blog CustomerKing about CRM, Social CRM and its impacts on customer-company relationship strategy.

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Paolo Baldriga

Paolo Baldriga is now Head of Communication, Partnership and Loyalty  at PosteItaliane, after having worked as Head of Marketing  at  Postemobile, the MVNO 100% owned by PosteItaliane;  his also board member of Eurogiro. Prior to this he was Head of Marketing at ANSA, Italy’s leading news agency, and was also member of board of directors of EPA (European press-photo agency). He has also held marketing roles at Wind Telecomunicazioni, Sky, Vodafone and Telecom Italia.

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Carlo Panella

Coming from logistics (DHL) and telecommunications (Vodafone), Carlo has ten years experience in banking, starting as Marketing Manager Webank, where he contributed to the start-up and subsequent development as a primary player in the market , then as CRM & Marketing Manager of Banca Popolare di Milano. Carlo Panella is now Sales Director Banking in Webank.

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Stefano Vitta

Communications, web and social media marketing expert, Stefano works in the internet media field from 2001. Since September 2010 he works as internet startegist at Connexia Agency. As Entreprenuer he has founded Pitbull Technology web agency, first company sold web site kits in Italy an Bloggers.it one of the first blog platform providing free and premium services to more then 30.000 users.  On the last five years Stefano has been the Italian country manager of FON, spanish startup founded by Martin Varasrvsky and general manager of Zzub.it, word of mouth community. Working with several web agency as web strategist and project manager he followed important project with brands as Rai, Telecom, Cinti, Vidafone, Ballandi Production, Banca Intesa. Since 2003 post news about social media and web marketing on his blog aghenorblog.com.

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