8th June 2011

The agenda will include two kind of events: free sessions (available to everyone who registered for the conference with a free ticket) and three business tracks (employee empowerment, customer engagement and open innovation) only available through a full conference ticket.

Real-time translation for every speech or panel will be provided in both Italian and English.

8:00-9:00 Registration
Keynote session
9:15-9:30 Welcome (Open Knowledge)
9:30-10:00 On the shoulders of giants (Open Knowledge) 
10:00-10:30 Paving the way to Social Business - Bill Johnston (Director of Global Community, Dell)
10:30-11:00 Social Business, it’s also about the Processes - Andrew Gilboy (VP E2.0 EMEA, Oracle)
11:00-11:30 Coffee Break and Visit to the Expo Pavilion Open Conference Expo Pavilion
Business Tracks – Morning sessions
11:30-12:00 Driving Innovation through collaboration and connectedness  

Phillip Schaefer (Associate Partner at IDEO)


Challenges with using social for customer service. Separating content and support 

Claire Kavanagh (CRM Manager at giffgaff)

Vision to Reality: Scottish Water’s Innovation Challenge 

George Ponton (Research & Development Director at Scottish Water)

12:00-12:30 Connect.BASF. The Online Business Network 

Cordelia Krooß (Senior Enterprise Community Manager at BASF)

The Wepad Project 

Carlo Panella (Banking Commercial Director at Webank)

Innovating with the consumers. The co-creation for marketing research 

Andrea Giovenali (Owner at Nextplora)

12:30-13:00 The voice of the customer and the continuum of creativity  

Gianfranco Zaccais (President & Chief Design Officer at Continuum)

Customer Engagement at BancoPosta 

Paolo Baldriga (Head of Communication, Partnership and Loyalty at Poste Italiane)

F-Lab. A radically new open innovation model in the beverage ecosystem 

Diego Andreis (Managing Director at Fluid-o-Tech), Paolo Zanenga (Founding Partner at TWG Consulting)


13:00-14:00 Lunch Break and Visit to the Expo Pavilion
Business Tracks – Afternoon sessions
14:00-14:30 Organizations or Communities? 

Luis Suarez (Community Builder & Social Computing Evangelist at IBM)
The Connected Enterprise 

Sameer Patel (Founding Partner at Sovos Group)
The Open Innovation Revolution 

Stefan Lindegaard (Open Innovation Author and Consultant at 15Inno)

14:30-15:00 Analytics in knowledge and learning 

George Siemens (Technology Enhanced Knowledge Research Institute at Athabasca University)

Sketching your Social CRM strategy 

Esteban Kolsky (Principal & Founder at ThinkJar)

Complexity and emergent behaviors as preconditions for innovation 

Massimo Paoli (Prof. of Economics & Management of Innovationat Univ. of Perugia)

15:00-16:00 Nurturing internal communities and collaboration for business success 

Giovanni Soro (Director of Sociosanitary Service at ASL Piacenza)
Ming Kwan (Digital Marketing Manager at Nokia)
Stefania Todisco (Head of Group Operations & ICT Factories Community Unit at Unicredit)

When the customer gains control 

Esteban Kolsky (Principal & Founder at ThinkJar)
Mitch Lieberman (VP Marketing at Sword Ciboodle)
Patrick Brandt (CEO at Telligent)
Sameer Patel (Founding Partner at Sovos Group)

User-led innovation can’t create breakthroughs. Really? 

Norman Lewis (Chief Innovation Officer at Open Knowledge)
Massimo Paoli (Prof. of Economics & Management of Innovation at Univ. of Perugia)
Roberto Masiero (Founder and CEO at The Innovation Group)

Stefan Lindegaard (Open Innovation Author and Consultant at 15Inno)

16:00-17:00 Exceptions are not exceptional. Organizing for Unpredictability 

Bertrand Duperrin (Enterprise 2.0 Consultant at Next Modernity)
Keith Swenson (VP R&D Fujitsu)
Mark Tamis (Social CRM and Social Business Strategist at NET-7)

Tear down the walls. Let’s engage! 

Claire Kavanagh (CRM Manager at giffgaff)
Jussi Wacklin (Digital Marketing Director at Nokia)
Umberto Toni (Amadori Project Manager at Tecla)

Secret Innovation. Mistakes to avoid and best practices to revolutionize your innovation process 

Flavio Fabiani (Innovation Consultant at Toshiba Europe)
Laurence Lock Lee (Partner at Optimice)
George Ponton (Research and Development Director at Scottish Water)
Rosario Sica (Founder & Partner at Open Knowledge)



17:00-17:30 Coffee Break and Visit to the Expo Pavilion
Keynote session
17:30-18:00 Enabling quantum organizations as a new level of effectivenessKeith Swenson (VP R&D, Fujitsu) 
18:00-18:45 Social Business calls Earth. From vision to reality (Open Discussion)
18:45-19:00 Goodbye (Open Knowledge)


Open Conference

La Open Conference presenta un percorso completo di contenuti italiani ed internazionali di altissimo livello ad accesso gratuito (ma sempre previa registrazione) che si affianca ai 3 business track per tutta la durata della giornata.

Morning open sessions
11:30-12:30 Enterprise 2.0 Panel (Bertrand Duperrin, Mario Gastaldi, Gino Tocchetti, Roberto Cobianchi – Moderator: Andrea Pesoli)
12:30-12:45 Il Buzz Seeding funziona davvero? Radiografia di un’azione di passaparola online per (Simone Tornabene – Chief Marketing Manager at Viralbeat) 
12:45-13:00 Verso il Social Learning: ripensare i processi di apprendimento nell’era del Social Business (Stefano Besana – Social Learning Consultant in OpenKnowledge) 
13:00-14:00 Lunch Break and Visit to the Expo Pavilion
Afternoon open sessions
14:00-14:15 Netnografia e Co-Creation - (Andrea Colaianni – Social Media Consultant at 90:10 group) 
14:15-14:30 Social CRM: la voce dell’azienda e la voce dell’utente (Fabrizio Betone Martire – Consultant at Uncle Pear) 
14:30-14:45 Gamification: utilizzare le dinamiche del gaming per migliorare i processi di business e creare un’azienda empowered (Stefano Mizzella – Social Media Strategist at OpenKnowledge) 
14:45-15:00 Le parole degli altri: ascolto, imparo, faccio (Gianandrea Facchini – Founder and owner at Buzzdetector) 
15:00-15:15 Online + Real-Life: scenari convergenti nella comunicazione social (Pasquale Borriello – Digital Strategist at Art Attack Adv / xister) 
15:15-15:30 Managing the New HR (Jon Ingham – Executive Consultant at Social Advantage) 
15:30-15:45 “Viral is Social Sharing of Emotions”: dal Marketing Virale al Viral Branding (Mirko Pallera – Strategic and Creative Director, Digital Strategist at Ninja Marketing) 
15:45-16:00 Tra Social Media ed Engagement: perché non è importante solo ascoltare (Andrea Contino – Social Media & Community Specialist at Moleskine) 
16:00-17:00 Social CRM Panel (Mitch Lieberman, Andrea Incalza, Stefano Vitta, Mauro Lupi – Moderator: Stefano Mizzella & Nicola Silvestri)

Comments are closed.